Ultima Partners provides strategic advice and seed capital to companies primarily in the Consumer and Retail industry sectors


We seek to partner with entrepreneurs at an early (seed) stage typically post launch. 

 Key portfolio company themes:

  • Creating a unique differentiated brand based on superior quality of product and service.

  • Establish trusted relationships with customers, obtaining strong loyalty and customer referrals.

  • Effectively targeting millennial and Gen Z consumers.

  • Focusing on health and wellness lifestyle trends.


For companies in other industries, Ultima is looking for businesses that take an innovative and differentiated strategy that come with very strong references.

Ted was an early investor in Freshly and has become a close advisor to me personally. He has provided significant value added views on the retail and consumer sectors as well as helpful introductions, strong strategic perspective and an excellent understanding of the changes occurring in the consumer industry. 
— Michael Wystrach, Founder and CEO - Freshly
Invaluable as a Board member, investor and advisor, Ted led our seed stage financing and helped Peach and Lily navigate the opportunities and challenges of a fast growing startup.  He is always there for me - to listen and discuss issues and alternatives in a clear rationale way.  He has a keen strategic mind and has become a trusted advisor and true partner.
— Alicia Yoon, Founder and CEO – Peach and Lily
With fantastic global business experience and judgment, Ted has became a personal advisor to me in helping me think through Stone Apple’s strategic alternatives including potential acquisitions and exit alternatives. Ted advised me on our successful sale of our company to Hitachi Consulting.
— Madhujeet Chimni, Founder and CEO – Stone Apple Solutions
Succinct, actionable, strategic.  As a Formal LP advisory committee member, co-investor and LP at Bee Partners, Ted’s great judgment and diplomacy have guided us through our own evolution.  He has worked alongside us on dozens of opportunities and understands deeply the challenges that Founders face as they lead their startups towards growth. 
— Bee Partners – Michael Berolzheimer, Founder and Managing Partner